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The Art of Invention

The Creative Process of Discovery and Design

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The Art of Invention
The Creative Process of Discovery and Design
  • Blog

    The success of 99% failure

    BySteven Paley 2011/06/242025/12/28

    When I ran the research laboratory for our company, I used to say (somewhat facetiously) that 99% of everything we did ended failure. And yet, I considered our efforts a great success. How can this be? Failure is a word that has very negative connotations in our vocabulary. But if we look at what happens…

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    The cracks between knowledge

    BySteven Paley 2011/06/022025/12/28

    As I say in my book, ‘Invention often sprouts from the cracks between areas of knowledge’. This means that creative ideas are often born at the intersection of two (or more) totally unrelated things.  Often when we try to bridge to seemingly unbridgeable ideas, our innate creativity springs into action. How does this work? Let’s…

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